Three days building. Two days explaining. One truth: it’s not extra — it’s the job.

In tech, we often pretend that once the code is written, tested, and merged — it’s done. But is it?

What if the fix never gets adopted?
What if the new feature lands silently and no one uses it?
What if your solution quietly breaks someone else’s workaround — and no one thinks to tell them?

That’s what happens when delivery ends at "done." No context. No narrative. No alignment. Just work that disappears into the backlog.

And that’s the painful part: you did good work. You solved something hard. And still — it goes unnoticed.
Not because it wasn’t useful. But because it never landed.

At Human-Powered Engineering, I feel that gap constantly. I spend days shaping a module, writing, recording. Then comes the real work: putting it into the world. Explaining it. Sharing it in a way that matters. Not just posting a file — but making it land.

That part isn’t polish. It’s delivery.

And you don’t need to run your own course to know what I mean.
In most companies, visibility is a gamble. Your manager might know what you’ve done. If they have time. If they’re technical. If someone else doesn’t outshine you in the next meeting.

That’s a lot of ifs.

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Work ≠ Result.
Sharing = Shipping.

Don’t let your best work go unseen. Don’t wait for someone else to tell your story.
Own the last 20%.
It’s not overhead. It’s how your work lands.

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Written by Ilya Komakhin